Website objectives, considerations and outcomes you need to be aware of.

The key business objectives for a website: Primary Objective Source New Clients

1. A professional design that is relevant and makes visitors comfortable which can attract potential new clients as well as service existing clients.

2. A design and architecture which takes into account the importance of being search engine friendly, whilst also improving the management of web site content and images.

3. A competiive advantage will be created when potential clients can find their information quickly and simply.

4. By presenting up-to-date news items and relevant content, the website will act to screen clients. By placing strategic calls to action, clients are encouraged to actively engage with the website rather than just be a passive visitor.

Secondary Roles

1. Convey and maintain the key assets of the brand. This will include the facilitation of all marketing material, advertising, media, presentations and other essential activities.

2. The content structure will take into account visitors who are seeking your products and services.

Operational Considerations

1. Providing the online engine with the capability for future growth will allow for easy content updates going forward. Furthermore, the ability to update meta-tags and keywords will enable regular search engine optimisation which can can be easily managed.

2. The delivery of usage statistics will provide information on online visitor behaviour as a key to learning more.

Key Outcomes

Through the design and development of the website with functionality such as Newsletters, Visitors Registration, Personalisation, Job Advertiser and Online Document Management the following Key Outcomes can be delivered:

1. Provide a source of new clients by making potential clients aware of your website by: presenting relevant content, assisting users in having their questions answered, ensuring relevant information

2. Supports the company by reinforcing its brand and reputation, appealing to quality potential staff and communicating effectively with existing clients

3. Performs its role cost-effectively by: being built using a flexible site architecture, having an appropriate mix of internal and external resources, being supported by the various practice areas.

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