How to Choose the Best Images for Your Website

You have a website, and now you want to impress your visitors with vibrant, attention-grabbing images. Visual content is a highly important element in making a great website. Even if you’re not an artist or a photographer, you need to carefully consider the images you use to guarantee your website’s success.

With so many options out there, you might be wondering what types of images generate the biggest impact. Here are a few things to help you choose visuals that make your website stand out from the crowd!

How to Choose the Best Images for Your Website

Pixster Photobooth use funny, eye-catching images on the home page of their website


Your homepage image is typically the first thing visitors see when they come to your website. What does it say about you or about your business? It’s a good idea to use large, eye-catching images on your homepage, as long as they first and foremost tell your visitors what you are all about.

How to Choose the Best Images for Your Website

Spotlight 3d set this eye popping picture as the background for their site  


The images you use need to move website visitors in some way. Parris Whittingham, founder of Parris Whittingham Studio, describes his favorite pictures as those that “Give”: the ones that invoke a state of emotion. That is the true value of a great image.

How to Choose the Best Images for Your Website

Keys Of Change use beautiful and moving images to promote their charity 


Choose active over passive images – ones that have the power to make your product, message, or individuality crackle with energy and inspire your site visitors. Active photos are typically sharp rather than blurry and have a vital and vibrant color scheme. Using active images throughout your site will grab your visitors’ attention and make them want to see more.

How to Choose the Best Images for Your Website

Beach Chic Photography showcase their inspiring work

Faces vs Objects

Humans are social creatures, and you can instantaneously connect with site visitors using an image of the human face. Nevertheless, don’t be afraid to crop or use detail to emphasize what’s important. Objects can send powerful messages and keep your pages visually interesting.

Of course, when you promote products or designs on your website, presenting objects in an appealing way is one of the most important tasks in your website design process. That doesn’t mean you don’t need to use images of humans at all. A facial expression can help you in those places on your site where you wish to convey emotions or values.

How to Choose the Best Images for Your Website

Jermaine Mcneal in an unforgettable photo for an unforgettable website


Cropping, enhancing, mirroring, brightening and many other options allow you to optimize your images and match them to the exact look and feel of your website.

How to Choose the Best Images for Your Website

Enrique Morales Catering display of mouthwatering Mexican food

Most Importantly:

  • Don’t be afraid to be felt and heard! Resist the urge to choose generic, ‘safe’ images. No matter what type of site you have, let your personality shine through!
  • For text-heavy pages, use images to break up text. Visitors will appreciate the visual pauses.
  • Keep your website’s content fresh and lively by adding new images to your website every once in awhile.

4 responses to “How to Choose the Best Images for Your Website

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